If you find something that you think belongs on this list, send it to me via @SoftwareMaven on Twitter.
- I’m A Journalist, And The Typewriter Was My Idea: Microsoft's marketing has been very reactive. They aren't defining who they are; they are reacting to what others have said. I think this article captures the problems associated with that.
- Do You Act Like Your Slogan?: A great story with a good point: you need to understand your product and your company as your customers do, which is broader than you might think.
- Customer Development: Past, Present, Future: The Godfather of Customer Development. A great description and a great video to watch!
- George Orwell: Politics and the English Language: George Orwell knew how to write to communicate, rather than writing to see words flood the page.
Disclaimer: Unless otherwise noted, I have no affiliation with linked properties other than being an interested reader, a happy user, or a potential customer: Nobody pays to receive a link. Any opinions of linked properties are their, not mine. I may or may not agree, but to be on this list I think their opinion is interesting.