Tuesday, April 13, 2010

From the Intrawebs - April 13

I won't apologize for being late this time. Instead, I will simply say enjoy the new reads from the past couple of weeks.

You can subscribe to the live feed of this list in your choice of feed readers. You can also follow @FromTheIntraWeb to get instant gratification.

If you find something that you think belongs on this list, send it to me via @SoftwareMaven on Twitter.

What's New

  • LinkUp Job Search Engine: This looks like a very interesting job search engine. It is trying to go deeper into the many jobs that never make it to the standard job boards.

Worth Reading

  • Harvard Business Review Article Advocated Opt-Out Email Marketing: It is surprising that an article on HBR could get things so wrong and an author who is a marketing teacher and consultant could so fail to understand the importance of building relationships in today's world of marketing. IT didn't win the battle, the people who were tired of being inundated with unasked for email did.

    It will be interesting to see if Cisco does reverse their policy and if they get blacklisted. Somehow, I doubt it.

    I'm pointing to this reply (instead of the original HBR article) because I don't think the HBR article should get my link juice.
  • Why The ‘Fail Fast’ Mantra Needs to Fail: I like the core value of "fail fast", but I completely understand what Mark is saying about it being misinterpreted by the intellectually lazy. Perhaps it's a good way for investors to weed out bad investments: what does "fail fast" mean to you?
  • Microsoft: Still Breathtakingly Evil (a rant): It is always great to watch a company make product decisions whose only value is to the company itself. Did ANYBODY raise their hand and say, "Sure, I'm interested in a crippled operating system"?
  • Finding your brand essence: If you don't have a product or brand that a few people hate, you don't have one that anybody loves either.
  • The Power of Differentiation: "Differentiation is your friend." Says it all, really.
  • Is Agility Making You Less Innovative?: I think this captures a major complaint from product managers about agile processes. The short of it is that product managers need to stay market focused and not get bogged down in the day-to-day running of the sprints.
  • Natural Born Cyborgs: I liked this article because I think it does a good job explaining the difference between people who adapt to technology and those who don't. For software product managers and entrepreneurs, it is important to understand the difference between these groups because they are part of the reason the product chasm exists. If you don't understand that, you will have a difficult time crossing the chasm.
Disclaimer: Unless otherwise noted, I have no affiliation with linked properties other than being an interested reader, a happy user, or a potential customer: Nobody pays to receive a link. Any opinions of linked properties are theirs, not mine. I may or may not agree, but to be on this list I think their opinion is at least interesting.

No comments: