Monday, July 19, 2010

Changing the World

Will your product change the world?

Every product manager should be asking this question. I don't mean will everybody in the world use your product. Instead, will the people who use your product have their world changed (in a positive way!!) as a result of using your product?

But my product is a boring, enterprise product with no possibility of being exciting.

Well, with an attitude like that...

But more importantly, even if that is the case, you can still change the world for your customers. You can put in the extra effort involved in understanding their key pains and find solutions for them. I can guarantee you are changing their world for the negative if you aren't trying for the positive!

Who knows, changing your customer's world may free up enough time for them to get out there and really change the world!

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